The scope of these behavioural training sessions is to manage the changes required by the organisation in order to adapt to new digital requirements, giving the work environment more flexibility and agility, and providing the necessary tools to allow for collaborative work, knowledge sharing and the development of digital profiles and new forms of leadership. In light of this, the main objectives behind the digital transformation are to place full focus on client orientation and achieve excellence in technical and operations management.
The implementation of the behavioural training for the #DigitalChallenge at MAPFRE is being done on the basis of 3 preliminary corporate behaviours. The first corporate behaviour focuses on collaboration in order to improve decision-making processes and communication by empowering employees and encouraging them to share ideas and contribute towards obtaining the best possible results. This level of collaboration is achievable by adopting internal processes which encourage the sharing of relevant information and synthesising it with the interest of the recipient in mind, cooperating with those around you within the work environment, and getting involved in cross-cutting projects whereby employees across multiple departments may add value.
Notwithstanding this, MAPFRE also encourages its employees to be agile by adapting to change and managing it in order to take decisions in both an efficient and effective manner, whilst being ready to continuously learn new things and further develop oneself. The third behaviour encourages employees to innovate and enhance the company’s strategic capabilities by identifying ideas and solutions for continuous transformation.
With this behavioural training, the main goal is to develop a work culture which is trust-based and results-driven. It is imperative to be agile when working with colleagues in alignment with the clients’ needs, enabling each employee to manage their time accordingly. Mutual commitment, trust and flexibility between the company and the individual will be key factors in allowing the focus to be placed on the outcome rather than the input itself. Thus, employees will be able to decide how, when and where they work in order to be more productive and effective with the objective of achieving better results. As such, the company will be able to continuously place the customer at the centre of focus.