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Street Smart Campaign

Middlesea Insurance and Fundacion MAPFRE are once again promoting road safety to school children through the successful “Street Smart Campaign” which was launched last year to pupils aged 11 to 13 years. The Road Safety Education Campaign will this year reach more than 4,000 student, this time in Form 3 and 4 from a number of schools across Malta and Gozo.

Road safety education will once again be delivered to students in a fun way through a series of comical sketches, all thematically related to road safety by animation group, Generation Green, who have become renowned for their campaigns which also include the Health & Living campaign Caqlaq. The sketches are centred on safety whilst driving cars and motorised bikes. The scripts get students to learn and understand the importance of crucial road signs, and wearing of proper safety clothing, amongst other things. The sketches include a lot of audience participation, who are asked to point out road safety mistakes. Students are also given a reading book related to roadside education.

At this age, young people already participate in road life as passengers, pedestrians and at times cyclists. This campaign will tackle issues that are the most pertinent to the younger target age group.

This is not the first time Middlesea Insurance and Fundación MAPFRE have collaborated on a Road Safety Campaign, having already launched nation-wide campaigns since 2013.

“Road Safety is an important concern for Middlesea Insurance. We want people to be safe while on the road. Statistics show that in 2014, 1,796 people were injured in traffic accidents, with fatalities amounting to 10. Out of these 73.8 per cent of casualties were caused by passenger cars and 15.5 per cent by motorcycles. Educating young people on the rules of road safety has to be something continuous as this is the only way to avoid fatalities,” said Mr Alfredo Munoz, President and CEO of Middlesea Insurance p.l.c. “We believe that educating the younger generation (and tomorrow’s drivers) and making them aware of their responsibilities to others whilst on the road will also enable us to spread the message to the entire family. Ultimately, we believe that the success of this initiative boils down to the fact that youths are taught in an interactive and fun learning environment,” he added.

Middlesea Insurance p.l.c. (C-5553) is authorised by the Malta Financial Services Authority to carry on both Long Term and General Business under the Insurance Business Act, 1998.

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