Middlesea Group, aware of the key role businesses play in the Euro changeover, has joined FAIR, a voluntary dual pricing system aimed at ensuring a smooth changeover to the Euro.

Joining FAIR was a step taken to increase consumer confidence in the Group’s smooth Euro changeover in January 2008.

Speaking about the initiative, both Middlesea Insurance p.l.c. General Manager, Mr Joseph M. Rizzo, and Middlesea Valletta Life (MSV) General Manager, Mr David G. Curmi, stated that: “The FAIR initiative has been designed to prepare businesses for the Euro changeover in a gradual, smooth, and cost-effective manner.”

Middlesea Group, which includes Middlesea Insurance, Middlesea Valletta Life (MSV) and Growth Investments Ltd, is committed to its responsibilities in view of the forthcoming Euro adoption. Middlesea Group is committed not to increase prices as a direct result of the adoption of the Euro and is committed to placing the interests of it clients at the forefront.

The FAIR scheme deals primarily with the issue of dual display. Establishments which are accepted in the scheme are bound to adopt dual pricing as from January 2007, six months prior to the commencement of the compulsory period.

“NECC is pleased to note that large Groups like Middlesea have joined the FAIR Initiative at such an early stage. The Euro is in our common interest and such a commitment by Middlesea is surely an example which other financial institutions should follow”, said an NECC spokesperson.

Middlesea Group is comprised of Middlesea Insurance p.l.c., Middlesea Valletta Life Assurance Company Ltd, International Insurance Management Services Ltd, Malta International Training Centre, Growth Investments Ltd and Progress Assicurazioni S.p.A. which are licensed by their respective regulatory authorities.COM 250107C.